For companies without prior experience with Base of the Pyramid business models, an effective strategy can be partnering with a business, nonprofit or other organization that has an existing network in the targeted low-income community. At a recent IDB event, executives from several companies explained how they are successfully using this "platform" approach.
We know that one of the biggest barriers to working effectively with Base of the Pyramid (BOP) communities is that in many cases, existing distribution systems simply do not reach them. These are real, physical gaps. For instance, a lack of paved roads makes it difficult for companies to deliver goods and services to rural villages or poor city neighborhoods, and make access to affordable or reliable transportation scarce. Such communities are also often literally disconnected from many basic services, including electrical grids, plumbing and waste water treatment or telephone wires.
Blogger Valentina Echeverry Perez relates her recent visit to a rural Bolivian community where small farmers are producing sesame for export to Japan, thanks to a partnership with a company called Latco International Ltda.
Three leading impact investors joined the IDB as co-lenders to an innovative savings and loan cooperative in rural Ecuador. Get the behind-the-scenes story on how the deal came together.
The Jardín Azuayo cooperative of the Paute region in southern Ecuador is an amazing example of success coming out of tragedy. In 1993, a landslide and flood devastated the area and the rural people were left to rebuild their homes and their lives. Three years later, in 1996, community leaders formed a savings and loan cooperative designed to let each village manage its own reconstruction, according to its needs and priorities.
Opportunities for the Majority research fellow Valentina Echeverry Perez summarizes two recent events at the IDB which brought a variety of experts together to discuss the past, present and future of BOP business models in Latin America and the Caribbean, and beyond.
Mid-February was jam-packed with activity for the Opportunities for the Majority (OMJ) Initiative at the Inter-American Development Bank. On Monday, February 14, OMJ brought together more than 70 experts from multilateral institutions, investment funds, governments, NGOs, academia and private companies for its third annual Strategic Dialogue Partners' meeting to discuss leading trends and recent experiences in the Base of the Pyramid field.
On February 15, 2011, executives from many of Opportunities for the Majority's client companies spoke at an IDB workshop about their Base of the Pyramid business projects. Read on for a summary of the event, links to the speakers' presentations and more.
On Tuesday, February 15, 2011, the IDB’s Opportunities for the Majority initiative held a daylong workshop showcasing executives from many of its client companies. The event demonstrated a wide range of the Base of the Pyramid projects supported by OMJ, and highlighted what OMJ and its clients have learned about how to develop successful BOP business models.
Staff blogger Francisco Mejia looks at some of the lessons companies who want to serve the base of the pyramid can learn from the business tactics of Coca-Cola.
It was inspiring to watch a recent lecture in the TED series by Melinda French Gates on the lessons that emerge from the incredible success of Coca-Cola.
Companies in the food and agro-industry sectors are uniquely positioned to improve lives through their base of the pyramid business projects. At a recent conference on "The Potential of Private Sector Solutions in Nutrition," executives learned about a mapping study and about opportunities for them to get involved.
Last year, Opportunities for the Majority joined forces with the Global Alliance for Improved Nutrition [GAIN] and the FEMSA Foundation to carry out a regional mapping study of private sector involvement in meeting the nutritional needs of the base of the pyramid in Latin America.
A guideline to participating in the financing of the Inter-American Development Bank's projects in majority markets through the IDB's A/B Loan program.
Since launching, Majority Markets has received a number of requests from socially driven investors looking for investment opportunities at the base of the pyramid. The truth is that there is not one answer for these requests, the opportunities and channels to connect are many, and the outlook is looking even more promising as awareness of BOP projects grows and market participants are increasingly eager to explore investment opportunities which have social impact along with financial returns.
News from around the Majority Markets community: New projects, upcoming events and recommended readings, including a tool for companies developing inclusive business models, a University of Michigan workshop on evaluating impact and a series on social entrepreneurship.
World Business Council for Sustainable Development: WBSCD introduced a presentation and simulation tool, “The Inclusive Business Challenge.” This Power Point-based tool is designed to help guide companies through the process of understanding the risks and rewards of developing and launching inclusive business ventures. It was produced by the members of its 2009 Future Leadership Team, a WBSCD program that brings up and coming business professionals together, both to develop leadership skills and to deepen their understanding of the role busines
On April 20, Jaime Elizondo, President of CEMEX Mexico, and Luiz Ros, Manager of the Opportunities for the Majority initiative of the Inter-American Development Bank, signed a partial credit guarantee agreement that will enable CEMEX to significantly increase the scope of its Mejora Tu Calle (“Improve Your Street”) program.
On April 20, Jaime Elizondo, President of CEMEX Mexico, and Luiz Ros, Manager of the Opportunities for the Majority initiative of the Inter-American Development Bank, signed a partial credit guarantee agreement that will enable CEMEX to significantly increase the scope of its Mejora Tu Calle (“Improve Your Street”) program.