Monday, July 19
Four Seasons Hotel, Miami

7:30–8:30 am Registration and Coffee 

8:30–9:00 am New Opportunities for the Private Sector: Unleashing the Potential of the Base of the Pyramid

Welcoming Remarks by Luiz Ros, manager of IDB’s Opportunities for the Majority Initiative, who will speak briefly about how and why base of the pyramid business models are attracting so much interest from a range of companies. 

9:00–10:45 am What It Takes: Successful BOP Business Models in Latin America

Through presentations from two high level executives, this panel will highlight the challenges and opportunities the private sector faces when venturing into low-income markets.
The panel includes: 

• Ricardo Charvel, Vice President Institutional Relations and Communications Mexico, CEMEX: “Ten years in the BOP space: Lessons from Cemex’s social businesses in Mexico”
• Marco Gorini, Executive Director, VOX CRED TENDA: “A new market opportunity: How Tenda is expanding financial democracy in Brazil”

10:45 am–12:30 pm Ideas into Action I: Engaging the BOP in Commercially Viable Ways

Through small group discussions facilitated by Dalberg and IDB leaders, participants will develop ideas about how their companies can engage with the base of the pyramid in new and productive ways. 

12:30–1:30 pm Lunch Break: Myths and Realities of Low-Income Markets 

Over a buffet lunch, participants will hear a brief presentation about the base of the pyramid in Latin America and the Caribbean: its demographics, its needs, its collective purchasing power and more.

1:30–3:30 pm Ideas into Action II: Building a Business Plan Concept 

In a different configuration of groups, and armed with additional knowledge about low-income communities throughout the region, participants will continue to build on their business concepts and strengthen each other’s ideas with the help of Dalberg and IDB facilitators.

3:30–4:45 pm The Corporate Leaders Program for Success in Majority Markets

Dalberg and IDB facilitators will present highlights of the program and its benefits  participating companies, while answering individual questions and offering feedback on business concepts.

4:45–5:30 pm Building Opportunities for the Majority: The Role of the IDB in the BOP Space

Investment officers from the IDB’s Opportunities for the Majority Initiative, the leading multilateral group working on developing BOP business models at the IDB, will discuss their experiences working on private sector business models with low-income sectors and answer questions about the process of applying for IDB support.

5:30–5:45 pm Closing Remarks: Spreading the Word

Luiz Ros, Dalberg and IDB facilitators will summarize the main events of the day and encourage workshop participants to continue developing ideas to engage in productive and commercial models with the BOP. 

5:45–7:00 pm Networking Cocktail Hour

Tuesday morning, July 20, Dalberg consultants will be available at the hotel for brief one-on-one appointments for participants seeking additional advice on applying for the Corporate Leaders Program or otherwise developing their BOP business projects. More information will be available at the workshop.

The BOP Modeling Workshop is designed to show executives what it takes to build a successful BOP business model. Several business leaders will share their own stories about their companies’ experiences, but the most important part of the day will take place in small group discussions, where facilitators from the IDB and Dalberg will work with participants on developing their concepts. There will also be opportunities for participants to seek one-on-one guidance.

Participants should end the day with a focused business concept, an understanding of how to turn that concept into an application for the Corporate Leaders Program for Success in Majority Markets, an appreciation of the challenges and benefits for companies that choose to engage with the base of the pyramid and new contacts with peers and colleagues from Latin America and the Caribbean and beyond. 

Registration is free of charge. Participants are responsible for arranging and paying for their own travel and accommodations.

Please note: Most general presentations will be made in English, and during the small group and one-on-one sessions, participants will have the option of speaking in English or Spanish. Please specify your language preference on your registration form so we may plan appropriately.

If you have any questions about the workshop or the Corporate Leaders Program, direct them to corporateleaders@majoritymarkets.org. We look forward to seeing you in Miami!

This information is current as of June 29. More details about the agenda will be added as they are confirmed.