A successful business model is at the heart of any new venture. In most cases, a company can’t do what it has always done, but must take a different approach when engaging majority markets. This could mean re-engineering products and services, exploring new distribution channels, or seeking support from an experienced partner. There is no universal solution, and new strategies are being tested every day as more companies enter this arena.
Below, you'll find articles and blog posts about base of the pyramid business models: successful ones, ones that have encountered challenges along the way, and ones that are just getting started.