The public sector has the advantage of already working directly with the BoP through a variety of government programs that assist the poor. In addition, the public sector holds vast amounts of information on majority markets, who they are and how to reach them. Through forming private sector alliances, and through accessing the information found here on MajorityMarkets.org, public agencies may also learn more about the needs and desires of the populations they serve, and about policy innovations elsewhere in the region.
Tell us who you are and what you hope to achieve.
