MajorityMarkets.org is a clearinghouse where all potential partners may find inspiration, guidance, and practical advice from others who are already finding success serving the base of the pyramid.
The private sector is increasingly interested in learning more about majority markets because it is eager to access new consumers and employees. At the same time, many businesses are equally interested in social responsibility and in helping build a safe, stable environment in the countries and communities in which they operate. With the right partnerships in place, private sector companies can leverage their experience and know-how to simultaneously increase both their own profits and opportunities for those at the base of the pyramid. Public-private partnerships, in particular, offer the possibility of distribution of goods and services on a massive scale, and the opportunity to participate in shaping policy to facilitate the creation of new programs for the BoP.
Tell us who you are and what you hope to achieve.
