Steven J. Puig, senior vice president for the private sector at the IDB, discusses how the work of Opportunities for the Majority and similar organizations offers opportunities not only to the "majority," but also to the companies and entrepreneurs engaging with the base of the pyramid.
At the IDB, when we talk about the “opportunities” associated with working in majority markets, we usually mean the opportunity for those living at the base of the pyramid to get access to jobs, durable and consumer goods, basic services or financial services. The name of our initiative dedicated to encouraging such efforts in Latin America is, of course, “Opportunities for the Majority.” Such projects also offer great opportunities not only for the “Majority,” but also to the companies involved.
