Opportunities for the Majority manager Luiz Ros announces the launch of the Corporate Leaders Program for Success in Majority Markets. Through a workshop and a competitive application process, the program seeks to identify and nurture innovative new business models for the BOP in Latin America and the Caribbean.
I’m very excited to announce the launch of the Corporate Leaders Program for Success in Majority Markets. This is an idea we’ve been developing for some time at the IDB’s Opportunities for the Majority initiative. Over the last several years we’ve worked with a range of companies on projects that engage with the base of the pyramid in Latin America and the Caribbean.
Luiz Ros, manager of the IDB's Opportunities for the Majority initiative, pays tribute to C.K. Prahalad, a leader in the field of developing business models that engage the BOP. Prahalad recently passed away at the age of 69, but his legacy will be seen for years to come.
I was very saddened to hear over the weekend that C.K. Prahalad passed away. An Indian-born management expert, businessman and professor, he could be called “the father of the base of the pyramid” thanks to his unique understanding of the needs and potential of our world’s poorest people.
Luiz Ros, Manager of IDB's Opportunities for the Majority Initiative, announces the launch of MajorityMarkets.org, a new website that promotes innovative, entrepreneurial efforts to reach those at the base of the pyramid across Latin America and the Caribbean.
Dear Friends,
