dandahlman's blog

No Customer Left Behind: Walmart’s Take On Engaging the BOP


Daniel Dahlman

By Daniel Dahlman

A look at megaretailer Walmart's approach to expanding into underserved areas in Mexico -- not in its familiar "big box" format but as a chain of smaller stores offering products geared toward low-income customers.

Not too long ago, a colleague wrote a blog post titled “Supermarkets for Majority Markets,” which highlights both domestic and international efforts to create jobs and improve community health by opening supermarkets in low income areas.