Together we are creating wealth from the bottom up
Delivering business solutions for the base of the pyramid
An untapped market of more than 360 million people
See what it takes to invest in majority markets
Opportunities for the Majority, an initiative of the Inter-American Development Bank, supports market-based approaches to reaching and serving the poor of Latin America and the Caribbean. Now, Opportunities for the Majority has launched MajorityMarkets.org, a clearinghouse where people and organizations may find inspiration, guidance, and practical advice from others who are already finding success serving the base of the pyramid. More
Only 13% of lower and middle-income Mexicans use the Internet, in many cases because computer access in rural areas is limited or nonexistent. Learn about a pilot project that is helping connect villagers in the Yucatan region to the rest of the world through affordable, high quality Internet service.
Technology plays a key role in helping many companies engage with majority markets in a more efficient and cost-effective manner. A workshop being held in Santiago de Chile on December 14 and 15 seeks to introduce tomorrow's innovators to the challenges and rewards of working with the base of the pyramid.
Former IDB manager Donald F. Terry shares excerpts from his recent Congressional testimony at a hearing on microfinance, and suggests that the time has come to take microfinance to a new level in order to reach the millions of people still living outside the formal economy in Latin America and the Caribbean.
Continue reading...The second in a series of IDB-hosted Strategic Partners dialogues proposes a forward-looking agenda centered around the topic of market-based strategies and the results they can deliver for the base of the pyramid in the region.
Continue reading...IDB President Luis Alberto Moreno highlights the Bank’s commitment to working with partners to promote private sector investment in majority markets in Latin America and the Caribbean at the second Strategic Partners’ Dialogue, organized by the Opportunities for the Majority Initiative.
Continue reading...After the devastating earthquake in Port-au-Prince, Haiti needs private sector investment more than ever. Staff blogger Francisco Mejia discusses why he believes the private sector will be the most effective force for rebuilding and transforming Haiti.
Continue reading...Opportunities for the Majority announces a business plan competition for companies in the tourism sector in the Caribbean region. Submit your ideas about including the base of the pyramid in your company's operations, and you could receive valuable advice on launching your project.
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