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Delivering business solutions for the base of the pyramid
An untapped market of more than 360 million people
See what it takes to invest in majority markets
Opportunities for the Majority, an initiative of the Inter-American Development Bank, supports market-based approaches to reaching and serving the poor of Latin America and the Caribbean. Now, Opportunities for the Majority has launched MajorityMarkets.org, a clearinghouse where people and organizations may find inspiration, guidance, and practical advice from others who are already finding success serving the base of the pyramid. More
Access resources from the 1st BASE Forum, hosted by the IDB's Opportunities for the Majority Initiative June 27-28 in Sao Paulo, Brazil. Content includes video from plenary discussions, speaker presentation materials and more.
Luiz Ros, manager of the IDB's Opportunities for the Majority Initiative, talks about his roots in Brazil and his hopes for the upcoming BASE Forum in Sao Paulo.
One of the winners of an IDB business plan competition for social enterprise projects in the Caribbean tourism sector presents his new venture, which is bringing authentic Bahamian art into the digital age--and into the pockets of mobile device owners.
Continue reading...Staff blogger Claudia Martinez says that while many companies are starting to really understand the concepts behind base of the pyramid business models, there are still a few that don't quite "get it" yet.
Continue reading...Staff blogger Claudia Martinez Ochoa reports that, while most of the companies represented at the 1st BASE Forum had a good concept of what Base of the Pyramid business models are all about, a few seem like they still don't quite get it.
Continue reading...Susan Olsen of the IDB's Opportunities for the Majority Initiative lists the most important lessons learned at the First BASE Forum in Sao Paulo, Brazil.
Continue reading...Staff writer Valentina Echeverry Perez sets the stage for the upcoming BASE Forum for the Development of the Base of the Pyramid in Latin America and the Caribbean with a look at some of the many reasons Brazil is full of opportunities for BOP business projects.
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